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Brand Guide

Hair Brands We Recommend for Asian Hair

Explore professional, Korean, Japanese, and global haircare brands selected through the lens of Asian hair needs.

K18

HAO Pick
Global / Professional

Peptide bond repair for chemically processed and bleached Asian hair.

Best for
Bleached Asian hairChemically permed hairRepeated color-treated hair
8 productsView Brand Guide →

Olaplex

Global / Professional

Classic bond-building repair for damaged, colored, and frequently styled hair.

Best for
Highlighted or bleached Asian hairFrequently colored hairBrittle or snapping hair strands
12 productsView Brand Guide →

Dyson

Global / Professional

High-performance heat tools for thick, long, or styling-resistant Asian hair.

Best for
Thick or dense Asian hairLong Asian hair (past shoulders)Heat styling routines
11 productsView Brand Guide →

Malibu C

Global / Professional

Hard water and mineral buildup support for Asians living overseas.

Best for
Hard water areas (common in US Southwest, Texas, UK)Dull or discolored hair from mineral buildupScalp sensitivity from water changes
10 productsView Brand Guide →

Davines

Global / Professional

Professional salon haircare with lightweight treatment and scalp-friendly options.

Best for
Fine Asian hair needing volume and lightnessScalp health and balanceColor-treated hair maintenance
13 productsView Brand Guide →

Oribe

Global / Professional

Luxury styling and care for polished, editorial hair finishes.

Best for
Polished styling and finishingThick Asian hair needing controlHigh-humidity environments
11 productsView Brand Guide →

Virtue Labs

Global / Professional

Alpha Keratin 60ku protein technology for serious structural repair.

Best for
Chemically damaged Asian hairColor-treated hair needing protein supportClients sensitive to synthetic protein stiffness
10 productsView Brand Guide →

Kérastase

Global / Professional

French luxury salon haircare with targeted lines for every hair concern.

Best for
Clients with multiple hair concerns needing targeted treatmentColor-treated or bleached Asian hairDry or damaged mid-lengths and ends
15 productsView Brand Guide →

Schwarzkopf Professional

Global / Professional

German professional color, care, and treatment trusted in salons worldwide.

Best for
Color-processed Asian hairBleached or highlighted hair needing toning supportRegular in-salon treatment clients
12 productsView Brand Guide →

Wella Professionals

Global / Professional

Global professional color and care with deep salon market penetration in Asia.

Best for
Color-treated or lightened Asian hairClients who regularly get salon color servicesMaintaining shine and smoothness post-color
12 productsView Brand Guide →

Kevin Murphy

Global / Professional

Australian professional salon care with lightweight, skin-care-inspired formulas.

Best for
Fine to medium Asian hairSmooth, sleek styling goalsColor-treated hair needing lightweight repair
19 productsView Brand Guide →

Redken

Global / Professional

Science-backed professional care with targeted solutions for damage, color, and texture.

Best for
Damaged or protein-depleted Asian hairBleached or color-processed hairClients who want systematic, science-based care
17 productsView Brand Guide →

Milbon

HAO Pick
Japanese Brand

Japanese professional salon care for smoothness, repair, and manageability.

Best for
Fine to medium Asian hairSmoothness and frizz controlDamaged hair in need of lightweight repair
20 productsView Brand Guide →

Shiseido Professional

Japanese Brand

Japanese luxury salon care with a century of hair science heritage.

Best for
Fine to medium Japanese and East Asian hairScalp care and vitalizationColor protection and vibrancy
12 productsView Brand Guide →

Napla

Japanese Brand

Professional Japanese salon brand known for treatment intensity and scalp care.

Best for
Chemically processed Asian hair needing intensive repairScalp sensitivity and balanceClients familiar with Japanese salon-grade treatments
11 productsView Brand Guide →

Hoyu Professional

Japanese Brand

Japanese professional color and care with reliable salon performance.

Best for
Lightened or toned Asian hairClients maintaining ash, beige, or cool tonesPost-color care and tone maintenance
12 productsView Brand Guide →

ReFa

Japanese Brand

Japanese premium heat tools and scalp care devices for professional-grade results at home.

Best for
Frequent at-home heat stylistsThick or heat-resistant Asian hairScalp health with massage tools
11 productsView Brand Guide →

Tsubaki

Japanese Brand

Japanese camellia oil haircare for shine, strength, and smooth manageability.

Best for
Everyday moisture and shineFine to medium Asian hairAsian clients looking for accessible Japanese-formulated care
12 productsView Brand Guide →

UNOVE

Korean Brand

Korean treatment-focused haircare for dry, damaged, or bleached hair.

Best for
Dry or damaged Asian hairBleached or color-treated hairKorean perm maintenance
10 productsView Brand Guide →

Lador

Korean Brand

Korean repair and protein-care products for damaged hair.

Best for
Damaged or over-processed Asian hairProtein deficiency (mushy, weak, snapping hair)Post-bleach strengthening
15 productsView Brand Guide →

Dr.FORHAIR

Korean Brand

Korean dermatologist-developed scalp care for thinning and sensitive scalps.

Best for
Thinning or shedding Asian hairSensitive or irritated scalpsDandruff and scalp buildup
10 productsView Brand Guide →

Moremo

Korean Brand

Korean treatment brand with popular water treatment serums for dry and damaged hair.

Best for
Dry or porous Asian hairBleached or color-treated hair needing moistureClients who want a sensory treatment experience
13 productsView Brand Guide →

Mise En Scène

Korean Brand

Korean haircare classic — egg protein treatment and everyday repair for Asian hair.

Best for
Everyday care for color-treated Asian hairFine to medium Asian hair needing accessible protein supportClients familiar with Korean beauty routines
14 productsView Brand Guide →

RYO

Korean Brand

Korean traditional herb-based scalp care for hair loss and scalp health.

Best for
Hair thinning or shedding concernsSensitive or irritated scalpsClients who prefer herbal or traditional formulation philosophy
12 productsView Brand Guide →

Treecell

Korean Brand

Korean repair-focused brand with stem cell-inspired hair treatment technology.

Best for
Severely bleached or damaged Asian hairProtein and moisture-depleted hairClients interested in Korean functional beauty
6 productsView Brand Guide →

Amos Professional

Korean Brand

Korean professional salon brand trusted for styling and treatment in salons.

Best for
Korean-style blowout and styling maintenanceIn-salon treatment clientsAsian clients whose stylists use Korean professional brands
7 productsView Brand Guide →

KUNDAL

Korean Brand

Korean botanical haircare with accessible fragrance-forward formulas.

Best for
Everyday moisture and scalp careAsian clients new to Korean haircare brandsClients who enjoy fragrance-forward beauty products
13 productsView Brand Guide →

TS Shampoo

Korean Brand

Korean anti-hair-loss shampoo with clinical credibility and a strong loyal following.

Best for
Hair thinning or significant sheddingAsian men with pattern thinning concernsScalp health as a primary concern
7 productsView Brand Guide →

Aromatica

Korean Brand

Korean clean beauty scalp care with vegan and EWG-certified formulations.

Best for
Sensitive or reactive scalpsClients who prioritize clean beauty and ingredient transparencyScalp care without synthetic fragrance or harsh surfactants
10 productsView Brand Guide →

Grafen

Korean Brand

Korean professional scalp and hair care brand with a strong following among men.

Best for
Asian men with scalp health or thinning concernsFrequent styling without compromise on scalp healthStyle-conscious clients who want premium grooming aesthetics
10 productsView Brand Guide →

Color Wow

Global / Professional

Frizz control, shine, and humidity support for smooth styling results.

Best for
Smooth blowout maintenanceFrizz-prone Asian hair in humid climatesShine and sleekness for straight or Korean-style hair
13 productsView Brand Guide →

Repit

HAO Pick
Korean Brand

Korean professional salon brand for styling, repair, and scalp care — built around Sacha Inchi Ion Therapy.

Best for
Wave or digital perms that need styling support to lastStraight, heavy Asian hair that resists holdPost-color and post-bleach fibre recovery
14 productsView Brand Guide →

Gatsby

HAO Pick
Japanese Brand

Japan's best-selling men's styling brand — waxes, clays, and sprays built for thick, straight hair.

Best for
Thick, straight Asian men's hair that resists holdSpiky, textured, and pushed-up short stylesReworkable all-day grip
8 productsView Brand Guide →

Arimino

Japanese Brand

Japanese salon styling brand known for its Spice and Peace wax lines with strong, clean hold.

Best for
Thick, straight hair needing firm but reworkable holdDefined short and medium men's and women's stylesSoft movement on finer hair (nuance milk)
6 productsView Brand Guide →

amika

Global / Professional

Sea-buckthorn-powered styling and care with lightweight textures suited to fine Asian hair.

Best for
Fine or flat hair needing weightless volume and gripHumidity-prone styles and blowoutsTouchable, flexible hold
14 productsView Brand Guide →

OUAI

Global / Professional

Jen Atkin's styling brand with beachy texture sprays, foams, and light finishing products.

Best for
Fine, straight hair wanting soft beachy textureEffortless, lived-in stylingLight, touchable hold
9 productsView Brand Guide →

R+Co

Global / Professional

Editorial styling brand with volumizing dry shampoos, thickening sprays, and texture pastes.

Best for
Fine, flat hair needing volume and bodyRoot lift and thickeningTexturizing and second-day refresh
7 productsView Brand Guide →

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