Hoyu Professional
A dependable Japanese professional brand — color expertise with care protocols designed for Asian hair behavior.
About Hoyu Professional
Hoyu Professional is a Japanese company with decades of experience in hair color science. They are perhaps best known for their Somarca toning line, which has become extremely popular in Korean and Japanese salons overseas for maintaining beige, ash, and neutral tones on lightened Asian hair. Their care products are designed to work in conjunction with color services, making them relevant for color-focused Asian hair clients.
Why Asian Stylists Reach for Hoyu Professional
- ✓Lightened or toned Asian hair
- ✓Clients maintaining ash, beige, or cool tones
- ✓Post-color care and tone maintenance
- ✓Color-forward salon treatments
Avoid If
- —You're not doing color services — Hoyu Professional is primarily a color brand
- —You need standalone treatment without color context
Recommended Products From This Brand
Products from this brand are being added. Check back soon.
Some links are affiliate links. HAO hair days earns a small commission at no cost to you.
Where To Buy Hoyu Professional
Hoyu Professional products may be available through the following retailers. Links and availability vary by region.
Some links may be affiliate links in the future. HAO hair days earns a small commission at no cost to you. Always verify product authenticity when purchasing from third-party retailers.
Explore Similar Brands
Schwarzkopf Professional
German professional color, care, and treatment trusted in salons worldwide.
View Guide →Wella Professionals
Global professional color and care with deep salon market penetration in Asia.
View Guide →Napla
Professional Japanese salon brand known for treatment intensity and scalp care.
View Guide →Not sure if Hoyu Professional is right for your hair?
Create your My Hair Brief™ and get personalized product and stylist recommendations.
Get My Hair Brief™Frequently Asked Questions
Are you part of this brand?
Want to update this page or work with HAO hair days?
We welcome brands that serve the Asian hair community. Reach out to update product information or explore partnership opportunities.