HAO hair days™
Brand Guide

Virtue Labs

Science-forward repair using human keratin protein — a quieter but powerful alternative to K18 and Olaplex.

About

About Virtue Labs

Virtue Labs uses Alpha Keratin 60ku, a protein derived from human hair, which the brand claims integrates more naturally into damaged hair fiber than synthetic alternatives. For Asian hair that's been repeatedly colored, bleached, or heat-styled, Virtue's protein approach offers real structural improvement without the stiffness associated with traditional protein treatments. It's a strong choice for stylists who want clinical results with a premium feel.

Stylist Notes

Why Asian Stylists Reach for Virtue Labs

  • Chemically damaged Asian hair
  • Color-treated hair needing protein support
  • Clients sensitive to synthetic protein stiffness
  • Fine Asian hair that needs strength without weight
Heads up

Avoid If

  • You're looking for a budget option — Virtue Labs is premium-priced
  • You need bond repair specifically — this is protein-based, not bond-building
Recommended

Recommended Products From This Brand

Full Conditioner
Hair Treatment · Conditioner

Full Conditioner

Virtue Labs

Virtue Labs Full Conditioner selected for Asian hair needs abroad.

Why Asian Stylists Recommend It

Fine, straight Asian hair goes limp under rich conditioners; a lightweight keratin conditioner softens the ends while keeping the root full, which a heavy formula would flatten.

Best for

Fine, flat, or low-volume Asian hair wanting softness with body.

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Full Shampoo
Hair Cleansing · Repair Shampoo

Full Shampoo

Virtue Labs

Virtue Labs Full Shampoo selected for Asian hair needs abroad.

Why Asian Stylists Recommend It

Fine, straight Asian hair collapses under rich washes; a volumizing keratin shampoo cleans light and supports the strand while keeping the root full, which a heavy wash would flatten.

Best for

Fine, flat, or low-volume Asian hair wanting body and keratin support from the wash.

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Flourish Shampoo for Thinning Hair
Hair Cleansing · Scalp Cleansing

Flourish Shampoo for Thinning Hair

Virtue Labs

Virtue Labs Flourish Shampoo for Thinning Hair selected for Asian hair needs abroad.

Why Asian Stylists Recommend It

A move abroad often raises shedding and scalp oil; a thinning-focused keratin shampoo clears buildup and supports fuller-feeling roots, which a general wash does not target.

Best for

Oily scalps and thinning-concern routines wanting a cleaner root environment.

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Un-Frizz Cream
Hair Treatment · Leave-In Treatment

Un-Frizz Cream

Virtue Labs

Virtue Labs Un-Frizz Cream selected for Asian hair needs abroad.

Why Asian Stylists Recommend It

Thick, coarse Asian hair frizzes and reverts in humidity; a keratin anti-frizz cream smooths and blocks humidity so a blow-out stays sleek, which the hair will not do on its own in wet weather.

Best for

Thick, coarse, frizzy, or humidity-prone Asian hair needing frizz control and smoothness.

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Restorative Treatment Mask
Hair Treatment · Hair Mask

Restorative Treatment Mask

Virtue Labs

Virtue Labs Restorative Treatment Mask selected for Asian hair needs abroad.

Why Asian Stylists Recommend It

Getting Asian hair light causes deep structural damage; a human-identical keratin mask rebuilds strength so bleached, brittle hair stops snapping, which a moisturizing conditioner alone cannot.

Best for

Bleached, color-treated, or heat-damaged Asian hair needing a weekly keratin-repair mask.

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Volumizing Primer
Styling Products · Texture Spray

Volumizing Primer

Virtue Labs

Virtue Labs Volumizing Primer selected for Asian hair needs abroad.

Why Asian Stylists Recommend It

Fine, straight Asian hair carries weight but little lift and collapses fast; a keratin volumizing primer built into a blow-dry sets lasting body, which the hair will not hold on its own.

Best for

Fine, flat, or low-volume Asian hair wanting body built in during the blow-dry.

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Recovery Conditioner
Hair Treatment · Conditioner

Recovery Conditioner

Virtue Labs

Virtue Labs Recovery Conditioner selected for Asian hair needs abroad.

Why Asian Stylists Recommend It

Bleached, over-processed Asian hair tangles and snaps; a keratin recovery conditioner adds slip and reinforcement so fragile lengths detangle safely, which a plain conditioner does not protect.

Best for

Bleached, color-treated, or heat-damaged Asian hair needing repair and softness.

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Recovery Shampoo
Hair Cleansing · Repair Shampoo

Recovery Shampoo

Virtue Labs

Virtue Labs Recovery Shampoo selected for Asian hair needs abroad.

Why Asian Stylists Recommend It

Bleached, over-processed Asian hair goes porous and fragile; a keratin repair shampoo reinforces the strand as it cleans so damaged hair feels stronger, which a basic wash leaves rough.

Best for

Bleached, color-treated, or heat-damaged Asian hair needing repair and softness.

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Healing Oil
Hair Treatment · Hair Oil

Healing Oil

Virtue Labs

Virtue Labs Healing Oil selected for Asian hair needs abroad.

Why Asian Stylists Recommend It

Dry, color-treated Asian hair frizzes and dulls at the ends; a keratin finishing oil smooths and glosses damaged lengths while lending light support, where a plain oil only adds shine.

Best for

Bleached, color-treated, or heat-damaged Asian hair wanting shine and light repair.

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6-in-1 Styler
Hair Treatment · Leave-In Treatment

6-in-1 Styler

Virtue Labs

Virtue Labs 6-in-1 Styler selected for Asian hair needs abroad.

Why Asian Stylists Recommend It

A busy overseas routine benefits from one product doing several jobs; a keratin multi-styler detangles, smooths, heat-protects, and lightly repairs Asian hair in one light step.

Best for

Fine-to-medium or color-treated Asian hair wanting all-round leave-in care.

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Availability

Where To Buy Virtue Labs

Virtue Labs products may be available through the following retailers. Links and availability vary by region.

AmazonSephoraOfficial Website

Some links may be affiliate links in the future. HAO Hair Days earns a small commission at no cost to you. Always verify product authenticity when purchasing from third-party retailers.

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FAQ

Frequently Asked Questions

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