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The Journal

Stories, craft and culture shaping Asian hair abroad.

Interviews and editorial features on the stylists, salons, brands and industry people building Asian hair culture overseas — every story connected to a real person, a real city, a real chair.

HAO Field Notes

Getting a Haircut Abroad Is a Quiet Gamble — Here's What Our Directory Data Showed Us

1,355 stylists, 184 cities, 24 countries. These are HAO's latest first-party numbers — and the first time our sample is big enough to honestly say 'we observed' rather than 'we suspect.' Buried in the data is something we didn't see coming: when Asian clients abroad go looking for a stylist, what they really care about isn't beauty.

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  • Series1

    Stylist Stories

    The people bringing Asian hair craft to cities abroad.

  • Series2

    Industry Conversations

    Salon founders, product makers and the people building the industry.

  • Series3

    HAO Field Notes

    Original observations and first-party research from the platform.

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