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Hair Cleansing · Color Care Shampoo
Hoyu Promaster Color Care Shampoo
Hoyu Professional
Read our Hoyu Professional brand guide →A Japanese color-care shampoo direction for salon-colored Asian hair.
Why Asian Stylists Recommend It
Salon color on Asian hair fades warm and roughens between visits; a Japanese color-care shampoo cleans gently to hold tone and gloss, which a general shampoo strips away faster.
External link — redirects to Amazon.
Best for
Salon-colored Asian hair wanting a gentle wash that protects tone and shine.
Avoid if
Skip if you do not color your hair and mainly need scalp or buildup control.
Why we recommend it
Hoyu is a Japanese professional color house, and its Promaster color-care shampoo is made to protect salon color the way the colorist intended. Asian hair takes real processing to hold ash and cool tones, and those tones fade warm and rough without care; this shampoo cleans gently to slow that fading and keep colored hair smooth and glossy between appointments. It suits the diaspora client maintaining a Japanese or Korean color far from the salon that created it. Use it as your everyday wash when protecting color is the priority, and pair it with the matching treatment for the dryness color leaves behind. It protects and smooths rather than repairs or clarifies.
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