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Hair Cleansing · Color Care Shampoo
Pureology Strength Cure Blonde Purple Shampoo
Pureology
A sulfate-free blue-based purple shampoo that tones yellow and orange brass on blonde hair while repairing damage and split ends.
Why Asian Stylists Recommend It
The blue-based tint tackles the stubborn orange that dark Asian hair pulls when lifted, while Keravis rebuilds the weakened bond.
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Best for
Damaged blonde or lightened hair, from icy white to honey, showing yellow or orange brass.
Avoid if
You only need light toning on healthy blonde and do not want a richer, more reparative formula.
Why we recommend it
Pureology Strength Cure Blonde uses a blue-based violet formula to tone down both yellow and orange brass on blonde and lightened hair, from icy white to honey blonde. Built on the reparative Strength Cure base, it strengthens strands with plant-based Keravis protein and heals with antioxidant Astaxanthin, helping mend split ends and prevent future damage. It is sulfate-free, vegan, and safe for color-treated hair. For overseas Asian clients whose blonde required heavy lifting, the dual toning plus real repair addresses both the brass and the breakage that follow bleaching dark hair.
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