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Hair Cleansing · Repair Shampoo
amika Normcore Signature Shampoo (275ml)
amika
Read our amika brand guide →A gentle everyday shampoo that cleanses scalp and hair while visibly improving scalp condition.
Why Asian Stylists Recommend It
A weightless, scalp-focused cleanse suits fine, dense Asian hair that turns dull or flat when heavy shampoos coat the roots.
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Best for
Best for everyday washing on hair that wants a gentle, balancing cleanse.
Avoid if
Skip it if you need targeted repair, toning, or intense moisture from your shampoo.
Why we recommend it
amika normcore is a signature everyday shampoo that gently cleanses both scalp and hair. It visibly improves scalp condition, while fatty acids weightlessly hydrate strands and revive dullness. A balanced, gentle wash for regular use across hair types.
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